WRITING

13 2026-09-03 Local SEO: getting into the map pack For businesses with a physical location, the local pack is worth more than organic position one. And it plays by different rules. 14 2026-09-03 E-commerce SEO: category pages matter more than product pages Most stores invest in product pages, but the majority of traffic and revenue arrives through categories. 15 2026-09-03 Topic clusters: topical authority instead of scattered posts Disconnected articles do not reinforce each other. A cluster turns the same effort into far more rankings. 16 2026-09-03 Backlink strategy: earning authority without buying it Buying links is fast and risky. Earning them is slow and durable. The difference shows up two years later. 17 2026-09-03 Crawl budget and log analysis: seeing what the bot actually does Google does not crawl every page you have. Outside your server logs, there is no way to know which ones it does crawl. 18 2026-09-03 International SEO and hreflang: right language, right country Building a bilingual site is easy. Telling search engines which version to show whom is the hard part. 19 2026-09-03 Google Ads Quality Score: paying less per click You can pay less than your competitor for the same position. Quality Score is exactly what decides that. 20 2026-09-03 SEM: how to structure a search campaign A badly built account spends half its budget on the wrong searches. Structure comes before bidding. 21 2026-09-03 SEO and SEM together: appearing twice on the same page Most companies split these into separate teams and budgets. The biggest gains live at the intersection. 22 2026-09-03 Zero-click searches: traffic falls while visibility rises More than half of searches now end without a click. That is not the end of SEO — it is the end of one way of measuring it. 23 2026-09-03 llms.txt and AI crawlers: who do you let in? If you do not want to be training data but do want to appear in answers, you need to draw the line precisely. 24 2026-09-03 How to write content for ChatGPT and Perplexity A language model does not read your page end to end; it takes fragments. Writing so each fragment stands alone is its own skill.