WRITING

01 2026-09-03 What is GEO? Generative Engine Optimization explained The search result is no longer ten blue links — it is a single generated answer. GEO is the discipline of being inside that answer. 02 2026-09-03 AIO: Earning visibility inside AI answers AI Overviews, Perplexity, ChatGPT search. Showing up on these surfaces is its own job — and your ranking reports cannot see it. 03 2026-09-03 Anatomy of the SERP: what is actually on the results page The ten blue links are gone. Today’s results page has fifteen distinct components, and each one is a separate way to win. 04 2026-09-03 How to win the featured snippet Position zero takes more clicks than position one. And winning it is a more methodical job than most people assume. 05 2026-09-03 E-E-A-T in practice: what to actually change on the page E-E-A-T is not a ranking factor — it is an evaluation framework. But it has concrete equivalents on your pages. 06 2026-09-03 Core Web Vitals and INP: speed alone is no longer enough FID is gone, INP replaced it. And passing INP is harder than most sites expect. 07 2026-09-03 Technical SEO audit: a 12-point checklist However good the content, a page that cannot be crawled cannot rank. Technical work starts here. 08 2026-09-03 Schema.org structured data: which type to use where Structured data lets you tell a search engine what your page is, instead of making it guess. 09 2026-09-03 Keyword research: from volume to intent Chasing high-volume terms is the most common mistake. The right question is not "how many search" but "what do they want". 10 2026-09-03 Search intent: the most common SEO mistake Good page, right keyword, still not ranking? The reason is usually one thing: you are answering the wrong intent. 11 2026-09-03 Internal linking: the cheapest ranking win available The only way to gain rankings without producing new content or buying links. And it is neglected on most sites. 12 2026-09-03 Mobile-first indexing: your desktop site no longer counts Google sees your site as a phone. Anything present on desktop but missing on mobile is content that does not get indexed.