WRITING

25 2026-09-03 GA4 and Search Console: which question goes where? The two tools do not report the same numbers, and should not. Teams that miss the distinction decide from the wrong report. 26 2026-09-03 Content refresh: more profitable than writing new posts New content builds authority from zero. Existing content already carries it. Which one pays back faster is not a close call. 27 2026-09-03 Site migration: moving without losing your SEO Most post-redesign traffic drops are not caused by the design. They are caused by unplanned redirects. 28 2026-09-03 AI-generated content: where is the line? Google does not ban AI content. It bans unhelpful content. That distinction is the whole job. 29 2026-09-03 Titles and meta descriptions: the real work after ranking You can rank third and take more clicks than position one. The difference is two lines of text on the results page. 30 2026-09-03 Image and video SEO: the neglected traffic channel Image search carries serious volume with low competition. Most sites do no work here at all.